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Science of People
- How to Read People and Decode 7 Body Language Cues February 11, 2020Do you know how to read people and decode body language? It is one of the most essential people skills. When you think about reading people, you need to understand how to group each body language cue into one of two buckets: a micropositive or a micronegative. A micropositive signals interest, curiosity, or engagement. A […]
- Wildfang – Masters of In-Store Brand Signals January 28, 2020Wildfang is a clothing brand that has a cult-like following. Why? I did a deep-dive brand analysis into why Wildfang has been so successful. In this episode of Why You Like It, I go on location with founder, Emma McIlroy: What is Wildfang? Wildfang is a brand that has taken the fashion world by storm! […]
- Self-Worth: 20 Ideas to Build Your Self-Esteem January 14, 2020Do you have self-worth? First things first – you are AMAZING, so you have every reason to be confident in who you are. What is self-worth? Self worth is how you feel about yourself and the value you place on yourself. If you have a high self-worth, you feel confident and know you are a […]
- Attracting Your Target Customer: Why You Buy Almond Milk December 17, 2019Have you ever wondered if brands are secretly persuading you? Are you interested in learning more about the subtle ways that brands call out to their target audience? Then you’ve come to the right place. I’m going to explain some key marketing concepts and hidden persuaders behind a popular type of product – almond milk. […]
- Why Fake Friends are Ruining You and How to End a Friendship December 11, 2019Your fake friends are ruining you. I know it sounds harsh, but if you want to be truly happy you have to: combat frenemies end ambivalent relationships stop toxic “friends” But first, what is the definition of a frenemy? A frenemy is someone that you are friendly with, despite a fundamental dislike or rivalry. I […]
- Priming Psychology: How to Get People to Do What You Want December 10, 2019Do you prime people to be their best selves? Priming psychology is one of the most underutilized success techniques. What is priming psychology? Priming is using a stimulus like a word, image or action to change someone’s behavior. For example, research has found that we can prime someone to walk more slowly by having them […]
- How This Brand Convinces You to Pay 8x More December 3, 2019Why do you buy things? Because you like them? Because you need them? I would argue that you buy things that appeal to you. And this happens because of marketing, branding and priming. Let’s take an incredible example: Manuka honey. Manuka honey is 8X more expensive than the typical “honey bear” honey. Why? There must […]
- Why You Should Be Sending More Video Emails … And How To Record Them November 26, 2019Why should we be sending more video emails? Because humans have been speaking to each other face-to-face for more than 150,000 years! In today’s digital age we are sending more and more emails, and speaking to each other less and less. The skills of reading and writing only began spreading into the population at large […]
- Post Traumatic Growth: Move Forward When Bad Things Happen November 24, 2019Post-traumatic growth is when someone experiences positive benefits after trauma. This is a silver lining in a dark cloud for many of us. Life is a rollercoaster. Some days we will have a spring in our step and a happiness in our hearts that we wish we could bottle up and keep forever. Other days […]
- How to Do a Digital Detox: 3 Easy Steps for Success November 19, 2019Introduction If you’ve been following my YouTube Channel, you know that I recently did a 10-day “digital detox”, in which I got the chance to unplug and get off social media and email for 10 days. I’ve been very pleased to see the feedback from some of you who have been inspired by this! I’ve […]
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